Mumbai Jan 05:Yash Raj Films (YRF), the producers of Prithviraj, have now decided to postpone their film. “When you have a sure shot blockbuster at hand that will appeal to audiences across the country, you can’t gamble with such a huge product. Prithviraj will massively aid in bringing people back to the theatres and it can’t be released at a time when it won’t fulfil this purpose. Business wise too, it doesn’t make sense to compromise a film that will rake in the moolah at the box office. It’s a no-brainer to postpone the film and gauge Omicron and the COVID-19 scenario before taking a call on the next release date of the film,” revealed a trade source.
“YRF was waiting till the last minute to see if the situation in India and overseas improves but the pace with which Coronavirus cases are accelerating, it forced their hand to hold on to the biggest title. Everyone is looking at Prithviraj to take the box office by storm and set some new milestones in the post-pandemic era and YRF is committed to this belief. They will put this project out when it can set the box office on fire,” the source added.